Black Friday 2023 in Australia: Everything you need know

Shopping bags and Black Friday sign

Black Friday and Cyber Monday might be over, but some retailers are still offering sales! Find out what's still on sale below!

If you're sad to see the end of the Black Friday sales, the good news is, there is less than a month to wait until the next big sales event! Head over to our Boxing Day Sale page to start preparing! 

Black Friday is one of the biggest sales events of the year. With sales on all kinds of items, from tech such as phones, tablets and TVs, as well as home and kitchen appliances, beauty and skincare and much more, Black Friday is the perfect opportunity to buy something you’ve been eyeing off for a while or get the Christmas shopping done ahead of the holiday season. 

Black Friday marks the beginning of Cyber Weekend, which goes for four days ending with Cyber Monday (27 November). While the sales event technically goes for four days, some retailers start holding sales early and some continue their sales into late November or even early December.

This may sound like there's a lot of time to shop, however because this is one of the busiest shopping periods of the year, things tend to sell out quickly.

Which is why we’re here – to give you all the information you need to help you make the most of the Black Friday sales.  And for those who’ve been feeling the pinch of rising living costs, we’ve also chucked in a few handy tips to help you stretch your dollar further.

So, keep reading to find out which retailers are having Black Friday sales and what's on sale!

If you want to kick start your Christmas shopping but stuck on what to buy, check out our Black Friday 2023 Christmas Gift Guide made up of some of the best gift-worth Black Fridays sale items!

Happy shopping!

Black Friday 2023: Top retailers

Black Friday Shopping

Tech and Appliance Sales

  • Amazon - Lots of discounts on various products from brands such as Apple, Samsung, Garmin, BosePhilips and many more
  • Big W - Deals on toys, tech and gaming 
  • Bing Lee - Sale on select TVs, laptops, home appliances and tech 
  • Bose - Discounts on headphones and speakers 
  • Breville - A minimum of 15% off all products and accessories with code BrevCyber15 and up to $600 off selected product
  • Dyson - Save up to $550 on select Dyson tech
  • eBay - Exclusive deals for eBay Plus members (starts 24 November) 
  • Ecovacs - Up to 50% off (ends 3 December)
  • Garmin - Sale on a range of smart watches 
  • Google Store - Various items still on sale 
  • HP - Up to 48% off HP Laptops and desktops 
  • KitchenAid - Sale on a range of KitchenAid mixers 
  • Kogan - Deals on a range of TVs, laptops, gaming and more (ends 3 December)
  • Optus - Up to 50% off
  • Samsung - Deals on phones, appliances, tablets and more 
  • The Good Guys-  Big discounts on fridges, washing machines and dryers, TVS, vacuums and cleaners, audio, small kitchen appliances and more 

Fashion, Shoes and Accessories Sales

  • Asos - Up to 80% off everything with daily deals until Cyber Monday
  • Adidas - Up to 50% off 
  • Champion - 40% off sitewide + a further 40% off sale (ends 28 November)
  • City Beach - Spend $100 get 20% off, spend $150 get 25% off 
  • Crocs - Up to 50% off selected styles 
  • Culture Kings - Up to 50% off (ends 28 November)
  • Fossil - Up to 40% off on full price products and 60% off outlet products (ends 29 November)
  • Gymshark - Up to 70% off plus get an extra 20% off with code "EXTRA20"
  • The Iconic - Up to 60% off select designer brands
  • JD Sports - Up to 40% off
  • Kathmandu - Up to 30% off (member deal)
  • Myer - Offers on over 40,000 products (ends 29 November)
  • Net-A-Porter - Up to 50% off 
  • Princess Polly - 25% off with code NEW25
  • Ray-Ban - Up to 50% off 
  • Rebel Sport - Up to 40% off selected clothing
  • Reebok - 30% off storewide (ends 28 November)
  • Superga - 25% off the Exclusive Edit + extra 10% off applied at checkout

Beauty and Self Care Sales

Other Sales

  • Adrenaline - Up to 20% off select adventures
  • Booktopia - Up to 70% off
  • Eva Home - Sales on a range of mattresses, sofas, pillows and more 
  • Nespresso - 15% off selected products (ends 28 November) 
  • Red Balloon -Up to 25% off select experiences 
  • Petbarn - Up to 40% off select pet favourites (ends 4 December)

Best Black Friday Deals

Tech and Appliance Deals

36% off Dyson Airwrap
  • $599 (down from $949) at Dyson
33% off off Dyson v15s detect submarine vacuum
  • $1,097 down from $1,649 (save $552) at Dyson
$250 off Dyson V7 Advanced Origin Cordless Vacuum Blue
  • $348 (down from $599) at The Good Guys
14% off Apple 2022 10.9 inch iPad (Wi-Fi, 64GB)
  • $647 (down from $749)
13% off Apple Watch SE (2nd Gen) 40mm with Sports Loop
  • $348 (down from $399) at Amazon
8% off Apple Watch Ultra (GPS + Cellular 49mm)
  • $1,199 (down from $1,299) at Amazon
34% Garmin Venu 2 GPS Fitness Smartwatch
  • $449 (down from $679) at Amazon
34% off Garmin Venu 2S GPS Fitness Smartwatch
  • $448 (down from $577.15) at Amazon
50% off Garmin Epix (Gen 2) Smartwatch
  • $849 (down from $1,699) at Amazon
35% off Garmin Vivofit Jr. 3 Kids Fitness/Activity Tracker
  • $97 (down from $149) at Amazon
19% off Kindle Paperwhite (16GB) with 6.8 inch display
  • $217 (down from $269) at Amazon
15% off Meta Quest 2 Advanced All-In-One Virtual REality Headset 256GB
  • $499.99 (down from $589.99) at Amazon
30% off Yamaha TT-N503 Turntable with Bluetooth
  • $699 (down from $999)
30% off Bose QuietComfort Earbuds II
  • $299 (down from $439.95) at Amazon
51% off Yamaha YH-E700B Headphones
  • $247 (down from $499) at Amazon
51% off Samsung Galaxy Buds 2 Violet
  • $123 (down from $249) at Amazon
48% off Bose SoundLink Flex Bluetooth Portable Speaker
  • $129 (down from $249.95) at Amazon
55% off Tefal EY701D Easy Fry Deluxe XXL Air Fryer
  • $179 (down from $399) at JB Hi-Fi
$30 off Ninja Blender Pro
  • $69 (down from $99) at The Good Guys
50% off Philips 1200 Series Fully Automatic Coffee Machine
  • $349 (down from $699) at Amazon
55% off Breville The Infuser Coffee Machine
  • $399 (down from $899) at Breville
35% off Sunbeam Compact Barista Manual Coffee Machine
  • $179 (down from $279) at JB Hi-Fi

Black Friday 2023 - Key Information

Black Friday shopping carts 2022

What is Black Friday?

Black Friday is a huge sale event that sees most of Australia’s major retailers offer some of the biggest discounts and deals of the year. Many of the sales take place online, so you’ll be able to pick up some great bargains from the comfort of your own home.

When is Black Friday 2023?

Black Friday officially begins on Friday, the 24th of November 2023, with sales traditionally starting as soon as the clock strikes midnight. However, some stores like to get in early and will start offering deals ahead of time – so keep an eye out!

Many Black Friday sale offers will continue beyond Friday up until Cyber Monday (which is on the 27th of November 2023). 

With many Aussies likely to take advantage of the major savings, the best deals are likely to sell out fast - so make sure to add these dates to your calendar now!

Why does Black Friday matter?

Black Friday not only provides an opportunity for customers to pick up some great deals, but it also helps give the economy a boost! During the sales, Aussies flock to stores (both in-person and online) to score some mega savings ahead of the Christmas period.

In short, there’s money to be saved on all sorts of items. Whether you’re shopping for some lavish homeware items or the latest technology, such as Apple products and gaming devices – there are sure to be some Black Friday deals available.

What to know about Black Friday sale times

When it comes to getting the best deals, the early bird gets the worm. Black Friday kicks off as the clock hits midnight on Friday 24rd of November, but some retailers won’t offer their deals until 9am.

Some bigger players, like Amazon, might run various deals at specific times throughout the day - particularly for sale items that offer the biggest savings. These sales are usually very competitive, so you’ll need to get in quick to secure the goods.

Other retailers might opt to drop their deals earlier in the week or sometime over the weekend. Finding out when the deals you’re interested in go live is a good way to ensure you don’t miss out.

Black Friday 2023 FAQs

Where & when did Black Friday sales start?

In the United States, the day that follows Thanksgiving is known as ‘Black Friday’. The idea has been around since 1961, and the day has been the biggest sales event in the US since 2005.

Australia joined the Black Friday bandwagon much later, with Apple becoming the first major international retailer to offer deals Black Friday deals Down Under in 2013.

Nowadays, the Black Friday sales event is quite well-established in Australia. The day continues to grow in popularity each year, with more and more retailers joining in and more and more customers shopping the deals.

How can I save on Black Friday?

The best way to spend and save cash on Black Friday is by being ready. If there’s a specific item you’re looking for, double-check which retailers are likely to offer the best price on it.

If you’re after more than one item, you’ll want to know which stores have the biggest discounts. At Mozo, we’re here to help you make the most of the Black Friday sales by showcasing some of the hottest offers on our radar.

How can I avoid missing out this Black Friday?

Being prepared for Black Friday is the best way to ensure you don’t miss out on some killer deals. It’s always wise to plan ahead and think about what you’d like to buy. Here are 8 steps to get you started:

Black Friday Checklist:

  • Step 1: Set your shopping budget
  • Step 2: Write up your shopping list
  • Step 3: Decide on your payment method
  • Step 4: Make sure you've got funds/credit limit
  • Step 5: Rank shopping sites in order of priority based on your list
  • Step 6: Sign up for store membership programs to get exclusive offers (E.g. Amazon Prime, eBay Plus and Kogan First).
  • Step 7: Keep an eye on our continually updated lists of deals and sales, so you don’t miss out on anything 
  • Step 8: Oh, and it goes without saying - check the sales dates!

If you’re planning to go all out this Black Friday, it might be worth making a list ranking the things you want. That way, if deals happen to sell out, you hopefully would’ve managed to get your hands on the things you wanted the most.

For more tips on how to prepare for your Black Friday Christmas shop, check out our guide.

Dollar signs - money - Black Friday

For more information on specific deals, head over to our sales hubs:

A note on 'Best': Our use of the word 'best' for this article is by no means definitive. The deals published here are merely a selection of the top deals we have found in our research only. We recognise that the number of shopping deals and discounts across Black Friday are too numerous to review. We recommend that you also conduct your own research when shopping at any of these retailers.

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